![]() In essence, the purpose of a blog landing page is to remove unnecessary distractions, get visitors to take action, and increase conversion rates. The page may also have a welcome video, convincing copywriting, testimonials from subscribers, and a sign-up form with a call-to-action button (CTA) to join your email list for new blog posts. It’s designed to give your target audience a taste of your content but only provides some of it on one page.įor instance, a blog landing page may include 4 of your best blog posts, but the focus will be on convincing users to learn more. In contrast, a landing page is a single web page that only includes a selection of your blog posts. The purpose of a blog is to get website visitors to read, share, and engage with your content. ![]() ![]() Sometimes, a blog page may also include a sidebar with categories, recommended posts, social media sharing buttons, and even a form to opt-in to your newsletter. You’ll often find links at the bottom of the page to go further into the blog archives. Aren’t they the same thing? The truth is, they’re slightly different.Ī blog is a page on your website that updates regularly with all your latest blog posts. You might not know how a blog and a landing page differ. ![]()
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